Timo Burnham—Shadows Within Marketing Material

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Author Timo Burnham commissioned me to put together some illustrations that he could use to market his recently-released book, Shadows Within. 

 

Timo asked for two illustrations: one of his character, Zash, humorously fighting off bandits while reading his own book; and another that parodies the format of another book-marketing meme, that features a goose interjecting a newly-released book. 

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Similarly to his last commission, Timo was alright with me drawing his characters in my preferred pseudo-manga art style. I also featured foes that are in various states of being defeated, so that we can tell that Zash has been at this for a while and is still going strong. I made sure to send Timo a transparent version of this image, so that he could repurpose it with image-editing software if he wished. 

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As for the meme commission, rather than using my preferred art style, I mimicked the way that the goose was depicted in the original meme. Since the aforementioned goose is from a videogame called "Untitled Goose Game," I depicted Zash as a human from said game: simplistic, featureless, and lineless. But instead of interjecting the book, he is shooting out his green lightening powers to reveal it instead. 

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When compared with other authors' marketing strategies, it is safe to say that these advertisements are unlike most—which I would say, only makes them more intriguing. ​​