My personal branding intends to communicate my work and passions visually, regardless of what descriptions accompany it. My logo, intended to be half of a simplified head, refers to my skills and passion for illustration and character design, and it's smoothed corners follow the curves of the letterforms of Bembo—which is my primary typeface. The Old Style typeface comes across as professional as well as sets me apart from most designers, who more often use modern sans-serif typefaces for branding.
My color pallet consists of eccentric hues, yet are perfectly functional in application: deep purple works well for legible text, and sea foam green provides accents.
Overall, my primary typeface and color pallet generally describe my work portfolio: conceptually unusual, yet intentional.