Enjoy a Sip From the Crypt—Starbucks Halloween Advertisement

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Starbucks needed a social media advertisement campaign for the Halloween season. With their eye on Twitter, Instagram, and Facebook, I constructed layouts utilizing fitting image dimensions for each platform.

 

The clean sans-serif font helps to emphasize the dripping typeface, which itself is mirrored by the dried coffee drips on the cup—at least we think it's coffee. The handwritten "Happy Haunting..." references our scrawled names that baristas never seem to get right, and the use of physical materials grounds the designs in reality, as if it could be your mocha he's chosen to occupy...